September 2016 Archives

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Do you enjoy public radio?

I drive a lot and prefer PBS — mainly because these kids and their modern music with the hipping and hopping and …. but back to topic.

It bothers me that public radio now has commercials. Isn’t it supposed to be non-commercial? Oh yeah, their are contributors and grants and such. But when revenue started falling off, they started giving more detailed credits to their contributors to convince them to sink money into what is supposed to be a public service. Yes … now instead of one sentence like, “Funding for this program was provided by the Ford Foundation” they give you a full 30 seconds of, “Ford — where the rubber meets the road. See your local Ford Dealer for the new Escalade 9Mz, the going choice of drive-by shootings!”

Then, on their free and unfettered news, they have health spots by Kaiser Wilhelm Permanently Al Dente news service — which is always about what is going on the the Kaiser’s hospital. Did you really think that was NEWS?

And they STILL do their week-long fund drives. But instead of twice a year, they do them monthly.

Do you like public TV? Did you know they show infomercials? And Advertainment? Oh yeah

Every time fund drive comes around (again and again) they show Dr. Whizzbang and his miracle cure for tongue warts — a 90 minute infomercial …. and then Dr. Whizzbang is on during the “break” when they overtly ask for money and give you the 9 DVD collection of Dr. Whizzbang’s entire miracle library.

So has this cut down on listener/viewer contributions to public media? Well … it has cut down on at least this one donor’s contributions (fair disclosure — I used to be one of the dweebs on the phones in the studio — but no more!)

Now … back to classical music. {CLICK}

Filed under Media by on . Comment#

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Manufacturers have millions of dollars to spend promoting their message, which researchers don’t have and government won’t use.

What we end up with is marketing and PR claiming the majority of headlines and sound bites with biased or just plain fictional results.

Also, the general public really doesn’t know the difference between opinion and legitimate test results. Thus we see messages such as “4 out of 5 dentists recommend” such and such a toothpaste — and the claim is not challenged. How much documentation can you put on the tube of a toothpaste?

Once the claims are in the public record, they can be used to fight policies that would limit their damage (as in the history of the tobacco companies) or to promote unwise and unhealthy products or practices as beneficial in some way.

Then we have the “apples and oranges” arguments, such as studies on exercise being used as proof of dietary recommendations. Coca Cola had a massive campaign about consumers increasing their exercise instead of reducing the intake of Coke to fight obesity. Of course, they are fighting the various state and federal attempts to tax soda drinks. It is a typical “follow the money” logic to see what their real agenda is.

Big budgets are usually more successful at promoting a message than science is at promoting the truth.

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We do a lot of traveling, Estelle and I. That means a lot of hotels and restaurants, sometimes a taxi and other necessities of the road.

Angry diner berating the waiterI am a tipper. I don’t go by a per centage of my cost. I look at the time and trouble involved and the merits of the person who helps us. Everybody gets a tip — usually a generous one. Not only the people who are good and cheerful. Heck, I wouldn’t be in a good mood if I had to do some of the things these working people do. In fact I have.

Right out of high school, I washed dishes in a truck stop for $1.10 an hour. Minimum wage at that time was around $3. My girlfriend was a waitress there (she got me the job — well, a no-show dishwasher actually got me the job) so I knew what she had to put up with and how little she made.

That’s why my stolen quote today is from my favorite marketing guru — he’s not only wildly successful and a great role model, but he is about my same age and went through some of the same things I did while growing up.

“You can absolutely make some working stiff’s day with a kind word, a few minutes of conversation, a decent tip.”
— Dan S Kennedy, Marketer

Filed under Marketing by on . Comment#

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Today is the International Day of Peace.
 
I grew up in the Beatles generation, and I thought the world was coming to an end in 1969 — not because of the Viet Nam War, but because the Beatles announced they were breaking up!
 
Fortunately, the music didn’t stop. Especially John Lennon (and — yes, you have to include Yoko) who tirelessly campaigned for Peace and Love. “Give Peace A Chance” and “Imagine” and “War is Over If You Want It (And So This Is Christmas”), the “Bed-In” in Toronto.
Teddy R-bigstick-cartoon 
But reality is not kind — there has never been a cessation of war.
 
I learned a Christmas song when very young — “I Heard The Bells On Christmas Day” and the last verse is so melancholy.
 
And in despair I bowed my head,
There is no peace on Earth, I said
For Hate is strong and Mocks the song
Of Peace on Earth, Good Will To Men.
 
Happy International Day of Peace.
 
Let’s all try to get along.

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