Oscar

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The Academy Awards show will be the talk of the world tomorrow. Unlike most programs on television (even awards programs) the Oscar ceremony is not presented for the people watching it on TV but the live audience in the room — the movie business insiders.

And as in all awards shows (and many other facets of life) I am against competition. We have turned everything in our lives into a contest with winners and losers, and a decision on who is the best.

But — does the Oscar itself matter?

Do you think the Oscar award goes to the best movie or actress or director? Well then you probably believe in the tooth fairy and the Easter bunny. The Academy awards are presented

Walt Disney presents Shirley Temple's Honorary Oscar

Read more on Oscars: Who Will Win? Who Is Best? Bah! Humbug!…

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Oscar host Seth MacFarlane performed a comedy song 'We Saw Your Boobs' The 2013 Oscar telecast was newsworthy for many reasons — both the obvious and some unique reasons. But the most visible result (at least right here) is that it spurred me to post something new for the first time since December.

Face it — Network TV is a dinosaur.  It is a Dead Man Walking.  It doesn’t know it has died and has not yet laid down in a grave.  The networks flail around trying to attract a public that is more interested in something that respects their intelligence and gives quality instead of pandering to advertisers.

One example is the three yearly broadcasts of Ricky Gervais hosting the Golden Globes awards Gervais is well known for his snarky style, and the producers obviously thought he’s got that “edgy” attitude that would bring about some excietment and some buzz to the awards show.  It did — and the feedback was usually that people were outraged by his behavior.  Perfect!  The awards show got attention and people would turn in to see what the bad-boy would do next.

Oscar producers tried the same strategy with Seth McFarlane.  He is far from an unknown quality.  McFarlane is one of the most prolific producers of multimedia comedy working today. He has at least three television shows in production and scored a huge hit with the theatrical film “Ted.”  So getting him to be host was obviously done with eyes wide open.

Looking at the resulting headlines tells the stories.  His opening number “I Saw Your Boobs” was offensive to women.  His “Ted” presentation with Mark Wahlberg was offensive to Jews.  His irreverent attitude toward Hollwood and Movies and Oscars was basically offensive to to everybody.  Or so the Outrage-Press would have us believe.

In other words — the strategy worked like a charm  Look for other programs to try this tactic now that it is well-proven.

WBW

 

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