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This article is for anyone interested in learning more about the different ways loyalty-based text messaging programs can create an influx of interest in your business, while helping your communicate more effectively with your in-house (mailing or texting) list. Take your shoes off for one moment and put yourself in the shoes of a restaurant owner. Not a restaurant owner of a large, national chain, but a small guy in a small town.
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I have very little use for the cell phone and I do not text.  I have more important things to do with my life.

I’ve had to accept the fact that both my wife and I need cell phones since we travel so much, but we both have no-contract, pay-as-you-go phones.

When people find out about this, they scoff.  We are fools for paying more when we could get a sweet annual contract from one of the major companies for only a few cents a day.

Of course, I’ve never heard of anyone who is happy with their phone contract.  They all seem to want a 2-year committment which is way too long when technology advances as quickly as it does.

Then they end up paying penalties for ending the contract early and switching to something else.  And if they have complaints about service or features, they can’t just switch immediately — they feel they are stuck.

So who’s the sucker, Mr. Stucker?

Well, now with a new round of regulations giving phone companies the right to charge for the amount of internet usage you access, people are really getting uptight.

I just saw a great article that provides a loophole where you can get out of your AT&T contract immediately with no penalty.

I hope this eases the sting of being stuck with a major phone contract.

WADE

tags: AT&T, internet usage, cell phone contract, text messaging

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One of the most valuable marketing techniques I’ve learned in the past few years is something that dentists have been doing for many, many years.

Open your mind and you can see how this applies to you — no matter what business you are in.  But it works especially well for promoting your band or your merchandise (like CDs and T-shirts and all that other stuff that people pay money for.)

Whenever somebody goes to the dentist, they are immediately entered into a computer for a follow-up campaign.  The most basic is a postcard in the mail (nowadays, probably an email) reminding you to come in for your 6-month check-ups.

But the up-sell is where the real money is.

Read more on Musicians, Bands, Songriters — You Can Market Like A Dentist!…

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Mobile marketing is not a new phenomenon it has been around for 4 or 5 years, basically it was started with mobile phone companies sending text messages (SMS) to your mobile phone and trying to get you to buy a new mobile phone from them. Then you had the text messages that asked you to call a certain number; which if you did cost you a small fortune, these were mainly scams. However, times have changed and so has the mobile phone, smart-phone mobile media technology has come on leaps and bounds and is pushing ahead of internet technology.
Business:Marketing-Direct Articles from EzineArticles.com