One of the most valuable marketing techniques I’ve learned in the past few years is something that dentists have been doing for many, many years.

Open your mind and you can see how this applies to you — no matter what business you are in.  But it works especially well for promoting your band or your merchandise (like CDs and T-shirts and all that other stuff that people pay money for.)

Whenever somebody goes to the dentist, they are immediately entered into a computer for a follow-up campaign.  The most basic is a postcard in the mail (nowadays, probably an email) reminding you to come in for your 6-month check-ups.

But the up-sell is where the real money is.

Read more on Musicians, Bands, Songriters — You Can Market Like A Dentist!…