Mobile marketing is not a new phenomenon it has been around for 4 or 5 years, basically it was started with mobile phone companies sending text messages (SMS) to your mobile phone and trying to get you to buy a new mobile phone from them. Then you had the text messages that asked you to call a certain number; which if you did cost you a small fortune, these were mainly scams. However, times have changed and so has the mobile phone, smart-phone mobile media technology has come on leaps and bounds and is pushing ahead of internet technology.
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