Once again MyNoteTakingNerd comes through — he does all the work and gives us valuable information.
This time, he’s gone straight to the master — Dan S. Kennedy of No B.S. marketing fame. Kennedy is the man behind most of the major campaigns you’ve seen in the past 25 years. He’s the brains behind most of those infomercials you see on TV (especially high profile ones like ProActive acne treatment and Victoria Principal beauty products) as well as putting Joan Rivers into business on QVC.
Nobody in the business disputes Dan’s supremacy.
So our favorite NoteTakingNerd has sat himself down with pencil and paper and taken notes — the thing he does best.
If you want the wisdom of Dan Kennedy without the expense and work of going to his seminars or buying his DVDs, just go check out this terrific blog.
WADE