marketing

Why Copywriting Courses Kill The Profits Of Small Business Owners

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Beware of falling into this trap…

I don’t know how many years I stumbled around thinking I could “wing-it” on marketing.

Then I got serious … and started getting serious results.

One of the biggest problems you run into is how to evaluate all the so-called “marketing gurus” out there, and how to decide which course you want to buy.

Our NoteTakingNerd — Lewis LaLanne — offers up his valuable notes taken from an interview with a marketing guru.

As usual, you will be amazed at how much good information you get for free from the NoteTakingNerd.

WADE

TAGS: MYNOTETAKINGNERD, Lewis LaLanne, marketing, copywriting

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Free Notes On Dan Kennedy’s 8 Big Ideas Seminar

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Kennedy-style niche marketing had to have been used to draw 8,000 people to a stadium in Japan to see rabbits dressed up like this

This is the reason I love Lewis LaLanne aka Nerd #2.

What?  You don’t religiously read his blog “My Note Taking Nerd”?

That’s where he reads the books, listens to the audio products, watches the videos for getting ahead in business and marketing, then he takes notes and publishes them — so you don’t have to do all the hard work!

Take a look at his “Free Notes On Dan Kennedy’s 8 Big Ideas Seminar” and see if you don’t fall in love, too.  I mean, I’m an inhabitant of Planet Dan and have spent mucho dinero over the past few years going to his seminars, buying his books, etc.

Lewis — I’m nominating you for a Nobel or  a Pulitzer or whatever you are eligible for.

WADE

TAGS: marketing, business, direct response, Lewis LaLanne, Nerd #2, Dan Kennedy, seminars

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Missed It: Archaia Names New Publisher

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Archaia Entertainment has announced the hiring of Mike Kennedy to their publisher position, where he’ll work on the growing comics company’s production and marketing and report to the company’s CEO. Kennedy has roots in comics and in the videogame industry. The linked-to article at the hobby business news and analysis site ICv2.com suggests that the move is related to the round of investment the company received in March. This makes a certain amount of sense as the announced goals for that money were to build digital and overall branding, which seems like something Kennedy could help them do. Archaia specializes in idiosyncratic adventure series such as Artesia and European imports The Killer and The Secret History, and has spent the last few years building up a market presence through an aggressive comics-to-trade release schedule and something of an across-the-line publication design.

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Free Notes On Advanced Copywriting

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Grover Cleveland

Shoot holes in all of your prospects objections using what you learn in these notes…

Once again MyNoteTakingNerd comes through — he does all the work and gives us valuable information.

This time, he’s gone straight to the master — Dan S. Kennedy of No B.S. marketing fame.  Kennedy is the man behind most of the major campaigns you’ve seen in the past 25 years.  He’s the brains behind most of those infomercials you see on TV (especially high profile ones like ProActive acne treatment and Victoria Principal beauty products) as well as putting Joan Rivers into business on QVC.

Nobody in the business disputes Dan’s supremacy.

So our favorite NoteTakingNerd has sat himself down with pencil and paper and taken notes — the thing he does best.

If you want the wisdom of Dan Kennedy without the expense and work of going to his seminars or buying his DVDs, just go check out this terrific blog.

WADE

 

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My Kind Of Nerd

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I’m always taking notes — when I read a book, talk on the phone — or I often record a workshope or seminar and pay to have it transcribed.

I find it keeps things in my mind more firmly — almost memorized — and I can refer back to my notes on computer with the SEARCH function to find whatever I’m trying to look up.

That’s why I’m so pumped up about this Note-Taking Nerd. He’s a marketing wonk and he is interested in the same people I am — Dan Kenned, Frank Kern, Gary Halbert and that gang.  He’s got lots of his notes on his web site and is very generous about sending things out to subscribers of his blog.

Oh, yeah, he also posts videos.

Check out the Nerd — and you may become a nerd yourself.

WADE

 

 


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