market presence

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Archaia Entertainment has announced the hiring of Mike Kennedy to their publisher position, where he’ll work on the growing comics company’s production and marketing and report to the company’s CEO. Kennedy has roots in comics and in the videogame industry. The linked-to article at the hobby business news and analysis site ICv2.com suggests that the move is related to the round of investment the company received in March. This makes a certain amount of sense as the announced goals for that money were to build digital and overall branding, which seems like something Kennedy could help them do. Archaia specializes in idiosyncratic adventure series such as Artesia and European imports The Killer and The Secret History, and has spent the last few years building up a market presence through an aggressive comics-to-trade release schedule and something of an across-the-line publication design.

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When companies look to promote their business to local consumers, one of the best ways is to use the common leaflet handout. It allows companies to create a local market presence, whilst giving them a chance to meet potential customers face-to-face. So, what are some of the more common practices for businesses looking to benefit from this inexpensive approach?
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